Monday, October 1, 2007

Knowing Your Neighbors

I just learned about a new tool called ZipSkinny.  If you want to "get the skinny" on your neighborhood, you simply enter your Zip Code, and ZipSkinny pulls all sorts of data from the Census Bureau website, and even compares it to other Zip Codes in your areas.

So for fun, I thought I'd enter 52402 since a majority of our Watershed audience lives and works within this zip code.  And I was surprised to see that while the Median age is 33, the largest age range (percentage-wise) was those in the 20-29 age range.  It's nice to know that Watershed is aiming for the right target audience...